How do you know if an idea is good? Is it a hunch, a gut feeling? Or can you learn to systematically recognise good ideas and move them further to make them work? In this episode, we talk with Jeroen van Erp, Professor of Concept Design at TU Delft and founder of influential Dutch design agency Fabrique. About ad agencies, how to learn design, and plastic soup. You're not allowed to leave the podcast without at least 10 new ideas!

References in this episode:

- Museum Voorlinden: https://www.voorlinden.nl/?lang=en
- Later… with Jools Holland (BBC2): https://www.bbc.co.uk/programmes/b006ml0l
- Book: Is it good enough? – Jeroen van Erp: https://www.managementboek.nl/boek/9789462261433/is-it-good-enough-jeroen-van-erp

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