“We were still trying to change the world from the inside… and the empire struck back.” — Claire Stapleton on the Google Walkout
Earlier this week, the New York Times published an op-ed on how to fight back against big tech which included a reading list from previous guests on the show like Karen Hao, Yanis Varoufakis and Astra Taylor. Not included was Claire Stapleton’s Don’t Be Evil: Bad Bosses, Fake Promises, and My Escape from Big Tech. Partly, I assume, because this anti-Google jeremiad only came out yesterday.
An idealistic English major straight out of college, Stapleton joined Google in 2007, when few questioned Silicon Valley’s utopian language. Her first job was in Google’s ministry of truth, an internal communications department designed, as she now admits, to get everybody high on the mission. And that mission was to train Googlers into becoming obedient corporate cogs by neither blaming the system nor questioning authority.
While not exactly Winston Smith, she nonetheless rose in the bureaucracy. Rachel Whetstone (Steve Hilton’s wife) promoted Stapleton to the CEO’s communications team where, as the archivist of the sayings of the company’s two big brothers (Larry & Sergey), she became known as the “Bard” of Google. As an obedient corporate cog, she was both the message and the messenger. Until she wasn’t.
Like Orwell’s Smith, Google’s Claire Stapleton eventually turned her ministry of truth language on the ministry itself. In response to the $90 million exit package of a senior Google exec accused of sexual misconduct, she co-organized the Google Walkout of 20,000 employees. Two months later, her role was hollowed out. Then she lost her job. Not quite Room 101. No rats. But not a lot of fun.
So is Google evil? Stapleton doesn’t know. But the former Bard of Google acknowledges that Larry & Sergey’s promises of making the world a better place are no longer credible. Today, idealistic young college grads want to fight back against Silicon Valley. Today, nobody outside the internal communications department of Google, OpenAI or Anthropic believes that technology is making the world a better place. Like Claire Stapleton, we all now want to escape from big tech.
Five Takeaways
• Getting High on the Mission. Google in 2007 wasn’t selling a job; it was selling a worldview — and Stapleton’s department, internal communications, existed to pump the mission, the values, and the founders’ folksy TGIF theater into a workforce growing by tens of thousands. The perks were the philosophy made visible: laundry, haircuts, dentists, masseurs — “letting Google be your housewife.” The indoctrination had a curriculum, too: Fred Kofman’s “radical accountability” training taught new hires to be players, not victims — which sounds empowering until you notice, as Stapleton did in a G-chat to her brother, that it means never blaming the system: “today I learned that if my team is dysfunctional, it’s my fault.”
• The Bard of Google. Rachel Whetstone — ex-London, politically shrewd, now married to California’s Republican gubernatorial nominee — drafted Stapleton onto Larry Page’s communications when Page retook the CEO job, making her the archivist of the founder’s vision (until, in a twist she still can’t quite believe, he literally lost his voice). From there: Creative Lab, “the alchemist lab of Google’s branding,” wrapped in change-the-world gobbledygook; then YouTube’s curation team, a job so dispensable that nobody on earth would notice if it stopped — David Graeber’s bullshit jobs made flesh, complete with colleagues vanishing to the gym for hours. Her bad bosses, she notes, were workaday and familiar — which is precisely the point. Laszlo Bock’s Work Rules explains why Google tried to constrain managers’ power: given too much, they abuse it, pettily.
• Normie, Not Whistleblower. Unlike Sarah Wynn-Williams’ Careless People — a whistleblower’s damning portrait of Zuckerberg and Sandberg — Don’t Be Evil is a coming-of-age story from the rank and file: earnest, unjaded, “normie.” What’s genuinely new in it is the workers’-eye view of the tech-labor moment: a company that hired idealists on the promise of changing the world, then watched the worker-management relationship transform with whiplash speed once those idealists asked what corporate accountability actually looks like. “We were still trying to change the world from the inside, from a different direction, as we lumbered our way through labor organizing 101… and the empire struck back.”
• The Walkout and the Bill. The rupture came in 2018: the Me Too summer, an engineer’s memo against diversity itself, and the Times’ revelation of Andy Rubin’s $90 million exit after credible harassment findings. The moms listserv lit up; at TGIF, management read talking points “designed to absorb dissent, project empathy, and move right along” — radicalizing the woman who used to write them. The Walkout drew 20,000 employees. The bill arrived two months later: her role hollowed out, transfers blocked across the organizer group, Meredith Whittaker’s role dismantled, the rubber room. The group went public — the nuclear option — and Google offered severance. Stapleton, pregnant, asked for a year. An HR veteran’s verdict, years later: “They sure got you out cheap.” And the villains of her story, she notes, were mostly women — her own management chain — while Susan Wojcicki offered the older generation’s lament: you have no idea how hard it was for me.
• Don’t Outsource Your Moral Compass. Is Google better than the rest? There’s no noxious star — Sundar Pichai harmonizes rather than dominates — but the company owns the infrastructure of the digital world, and “is it more evil? less evil? I don’t know.” The deeper shift is industry-wide: Larry Page’s “treat workers well and they’ll contribute tenfold” has become “your job could easily go to AI, so be grateful.” Her advice to the young and idealistic: keep some skepticism; hold your own values in your own mind; let work be part of your life without letting it take over; build solidarity instead of “letting the overlords do their overlord thing.” The good news, she suspects, is that the spell is breaking anyway: audiences now boo the AI ads in movie theaters.
About the Guest
Claire Stapleton is a writer, communications consultant, and tech labor activist. She spent twelve years at Google in communications, marketing, and executive ghostwriting roles — becoming known as “the Bard of Google” — before co-organizing the 2018 Google Walkout, in which 20,000 employees protested the company’s mishandling of sexual harassment; The New York Times called it a watershed moment in tech. She writes an existential advice column for tech workers on Substack, and her account of her Google years, “The Voice of Google,” appeared in The New Yorker. Her first book is
