I chat with Chris Pantelli, the founder of Linkify and Total Authority, about using AI inside a business.

Chris says they started with early AI writing tools, then moved heavily into Claude, ChatGPT, and Grok for coding, analysis, automation, and content workflows. He describes building custom internal tools with AI for pitch operations, journalist data, transcript analysis, and other tasks.

Chapters

  • (00:00:06) - Welcome Back and AI Agency Pivot
  • (00:03:07) - Early AI Experiments
  • (00:07:24) - Internal Tools Go Custom
  • (00:11:20) - Rebuilding Websites with Claude
  • (00:17:43) - CMS Options for Content Teams
  • (00:22:09) - Small Tools, Big Impact
  • (00:25:17) - Why AI Visibility Matters
  • (00:28:24) - How AI Search Finds Experts
  • (00:30:45) - Building Real Authority
  • (00:36:22) - What Breaks AI Visibility
  • (00:39:58) - Staying Ahead with Automation
  • (00:42:36) - Total Authority YouTube Insights
  • (00:44:54) - Best AI Tools by Task
  • (00:50:08) - Where to Find Chris

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