In this episode, I'm joined by Patrick Campbell, the CEO of ProfitWell. Patrick blew my mind with a talk about SaaS pricing back at INBOUND19 last year - from then I knew I had to get him on the podcast.
For those that don't know, ProfitWell is a subscription software helps subscription businesses with the hard parts of growth. They are also prolific at creating content, which I get into in this episode.
I talk to Patrick about what content works well, why it works and how they've managed to get their video content production cost for a full series down to less than the cost of an ebook. We also get his thoughts on choosing the right content formats and if he thinks daily vlogging can work for B2B. We covered some ground on pricing and how you should do it right, including common mistakes and his favourite pricing pages. Oh, and we discuss why they have a Swag strategy...
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