I am constantly asked by financial advisors who tried LinkedIn but failed with it whether or not it's really a platform for getting high-quality clients. 

My response?

Yes, financial advisors are really getting clients from LinkedIn. But only if they're not making one of the four fatal mistakes I reveal in this episode. 

Unless you've only tried LinkedIn for a day and gave up as quickly as you started… if LinkedIn hasn't led to a handful of high-quality appointments and real clients who happily fork over your fees, then I'm willing to bet that you're committing at least one of these four mistakes. And you're likely making several of them! 

That's the bad news. 

The good news?

After you listen to this episode, you'll at least catch yourself when you make one of the four fatal LinkedIn marketing mistakes. And if you take the content of this episode seriously? 

Then, well, you'll also discover the 3 key things that the most successful advisors use to create new clients from LinkedIn month after month after month. 

Listen now. 

Show highlights include:

  • 4 ways that financial advisors butcher their LinkedIn marketing so bad that they get duped into thinking the platform is completely useless (2:10) 

  • The only 2 possible suspects for when a certain marketing campaign fails (if your primary suspect is not one of these … you got the wrong "guy") (2:37) 

  • How asking yourself this single question will finally convince you that LinkedIn DOES work (and also reveals why it hasn't worked for you) (3:32) 

  • Why automating your LinkedIn outreach, even if it doesn't get you banned from their platform, will almost always produce lackluster results, if any at all (4:35) 

  • A simple, but time-consuming outreach tactic that researchers call the "Effort Heuristic" that will instantly dust off the cobwebs from your LinkedIn messages (6:44)  

  • How to generate more meetings and land more clients from LinkedIN by cutting your outreach efforts by whopping 95% (7:29)  

  • The "Pitch Slap" mistake that's rampant amongst advisors marketing on LinkedIn that makes your ideal clients actively dislike you (you're literally better off doing nothing at all rather than making this mistake) (8:10) 

  • The single most expensive (and easy-to-make) LinkedIn mistake you're making and how it ruins everything else you do on the platform (15:02) 

  • 3 things that every advisor who uses LinkedIn to generate clients on demand does that I bet you're not doing (16:12) 

Since you listen to this podcast, I want to give you a gift: 

If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

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