Most business owners have heard of ChatGPT, but very few actually understand how to use it beyond writing captions or asking basic questions.
And that’s where they’re missing out.
In this episode of Brand Up Podcast, my wife Cosmina puts me in the guest seat as we break down how beginners can start using ChatGPT to save time, create better content, and grow their businesses.
I explain why the way you ask ChatGPT a question matters, how to avoid generic answers, and why giving AI a specific role and clear instructions can completely change the results you get.
We also talk about how I organize ChatGPT across multiple businesses, why I separate conversations by topic, and how to use projects, instructions, and saved information to keep everything organized.
I share practical examples of using ChatGPT to brainstorm podcast topics, create Instagram Reels, identify your ideal audience, improve your marketing, and even practice speaking on camera.
And here’s one of the simplest things you can do if you’re a beginner:
Stop asking ChatGPT basic questions and expecting advanced answers.
Give it context. Explain what you’re trying to accomplish. Tell it who your audience is and what kind of expert you want it to act as.
You don’t need to be an AI expert to start using it.
You just need to learn how to ask better questions.
This is the first episode in our ChatGPT series, where we’ll break down how to use AI for business, marketing, content creation, and everyday productivity.
