🎯 How To Build A Brand People Search For - 147

Most new business owners overcomplicate marketing.

In reality, if you’re starting a local service business, you only need 2 platforms:

Google and Instagram.

That’s it.

In this episode, we break down:

• why Google captures buying intent
• why Instagram builds trust and attention
• how to research competitors the smart way
• how to use ChatGPT to save hours of work
• why branding changes everything
• and how to stop competing on price alone

We also talk about:

• customer psychology
• different buyer awareness stages
• creating your first customer avatar
• using Google reviews correctly
• researching competitors through Facebook Ads Library
• why “competition” is actually proof of demand
• and how to build a brand people search for by name

This episode is for:

• beauty businesses
• local service businesses
• lash artists
• salon owners
• beginners launching a business
• anyone trying to get more leads consistently

If you’re confused about where to start with marketing…

Start here.