What if Generative AI Grows the Music Business?

What if generative AI actually grows the music business instead of shrinking it? This week, Dmitri Vietze tackles the AI question everyone's tired of hearing about, but from a different angle. 

First, Matt Adell, co-founder of Musical.ai, breaks down the $20 billion opportunity sitting inside AI music, and what it actually takes to get consent, attribution and compensation right instead of scraping music without permission. 

Then Gaurav Sharma, founder of Hook, makes the case for AI as an amplifier for fan engagement rather than a replacement for artists, and why even a fraction of social music consumption could be worth as much as streaming is today.

Stick around after the interview for a preview of next week's episode with Daouda Leonard of CreateSafe, former creative director for Grimes, on the story behind Grimes AI voice licensing platform elf.tech and what they learned from building it.

This episode is part of the Rising Tide miniseries, working through the revenue multipliers that grow the value of the music industry, all leading up to the Music Tectonics Conference this October in Santa Monica.

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think! 

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