In this episode Susie O’Brien, Herald Sun journalist and author, shares her insights into Gen X mothers. She highlight distinguishing behaviours which set Gen X mothers apart from other generations and highlights what these women want from brands. Susie introduces us to the concept of half arsed parenting which is sought after by many Gen X mothers and tells us the secrets and benefits to taking a more half arsed approach. While touch in cheek, Susie shares rich data insights into an often overlooked and under served community of mothers.
Podden och tillhörande omslagsbild på den här sidan tillhör Katrina McCarter. Innehållet i podden är skapat av Katrina McCarter och inte av, eller tillsammans med, Poddtoppen.
