Veronica is a marketing expert and the co-founder of BASE, a new meeting point designed for businesses to grow together and learn the art of scaling sustainably. Here she gives insight into her expertise and experiences with the clients.

[00:45]  Connecting people and ideas
[07:48]  Marketing transformation during confinement - tangible to digital
[15:22]  Evolution of the BASE conference - creating the community
[17:08]  A simple but creative way to make a conference re-accessible
[22:26]  The 4 pillars in the structure of the Business Scale-Up
[23:25]  Bringing the experts to the team
[30:04]  In successful marketing every part is aligned with the goal
[35:12]  The purchase should be suggested subtly and gradually
[37:59]  A company’s Avatar - defining the ideal customer
[44:45]  If you want to scale up your business, first identify the problem



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