#239 - Sarah & Warren Paul on the Scottish Fish and Chip Awards and the Future

Mark Petrou is joined by Warren and Sarah Paul of Paramount Creative for an open and wide-ranging conversation about the Scottish Fish and Chip Awards, visibility and what real recognition means for fish and chip shops.

Warren and Sarah share their journey from hospitality publishing and design into creating some of the UK's best-known industry awards, including the Scottish Fish and Chip Awards. They explain why public voting matters, how credibility is built through transparency, and why regional recognition can be more powerful than chasing a single national title. The conversation also looks ahead to the upcoming English Fish and Chip Awards, set to take place in Manchester, and what this expansion means for fish and chip shops across England.

The discussion covers the realities facing family-run fish and chip businesses today, from rising costs and competition to the importance of community support, local media and social proof.

Along the way, Mark reflects on his own experiences attending the awards and what makes these events land differently with operators and guests alike.

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