Following our "Banned and Blocked" webinar on Meta advertising for digital fundraising, we're diving deeper into the questions we didn't have time to answer on the day. Simon Scriver sits down with Josh  Leigh from Hynt to tackle the Meta challenges charities are facing right now - from realistic ad budgets and lead generation strategies to navigating Meta's ever-changing restrictions on social issue content.

We cover:

  • What budget do you really need? Why £500 won't cut it for donor acquisition on Meta - and what a realistic starting budget looks like
  • From lead to donation: How to turn guide downloads and lead form sign-ups into actual gifts, and why you should ask sooner than you think
  • Finding your "why": Using Simon Sinek's Golden Circle to craft messaging that stops the scroll in 0.7 seconds
  • Meta lead forms vs. landing pages: Which performs better and why Meta doesn't want you leaving the platform
  • Advantage+ targeting, social issue ad approvals, health content restrictions, and more — practical answers to the questions fundraisers submitted

Check out the full Banned & Blocked Webinar On-Demand Why not become a member? Where you'll get full access to all of our Fundamentals, including our Digital Fundamentals, created in partnership with Hynt

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And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.

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