You know that brilliant idea you had? The one that survived exactly 11 seconds before your brain wandered in wearing a tiny judge’s robe and announced:
“That’s stupid.”
“That’ll never work.”
“Someone’s probably already done it better.”
Aaaaaand…scene.
WATCH THIS EPISODE ON YOUTUBE: https://youtu.be/FNvfaUnaFfg
Here’s the problem: we may not be running out of good ideas. We may just be murdering them before they get a chance to become good.
And creativity? It’s not some magical fairy dust sprinkled exclusively on artists, musicians and people who make pottery in converted barns.
You’ve got it too.
Enter Rick Lozano; (https://ricklozano.com/) speaker, author, musician, songwriter and creator of Creative Reconnection. Rick has spent years writing songs, developing leaders and bringing his guitar to work, and he’s learned something pretty useful along the way:
You don’t always need to know where you’re going to start creating something worth following.
So in this episode, we’re tackling your “I need to know this will work before I’m willing to try it” problem, so you can loosen your death grip on getting it RIGHT, play with a few terrible ideas, and start noticing possibilities that have been sitting under your nose the whole damn time.
Along the way, we mess around with:
- Why creativity is a discipline, not a talent
- What stress and urgency do to your ability to see possibilities
- Why adding MORE stuff can feel productive while accomplishing precisely squat
- How leaders accidentally murder ideas with one tiny word
- Why deliberately trying not to succeed might produce something surprisingly useful
- And why, occasionally, the only reasonable course of action is to GO FULL IDIOT
And yes. There is a story involving Rick’s father’s funeral, missing paperwork, a frantic family search…and the discovery that sometimes the answer you’re desperately looking for is literally underneath your butt.
You’ll understand when you listen.
So the next time you don’t know exactly what you’re doing, please don’t stop.
Make the crappy thing. Ask the weird question. Follow the interesting thread. Commit to the bit.
Because as Rick puts it: You don’t need to know. You need to GO.
Want more from Rick?
Rick Lozano helps organizations spark Creative Reconnection™- bringing people back to the ideas, energy, and strengths that make great work possible. He’s a keynote speaker, author, and musician; he blends leadership insight, humor, and live music to create experiences that wake up creativity and momentum. Rick doesn’t just motivate audiences—he helps them reconnect, reimagine, and create what’s next.
Anne Bonney is a change speaker and emcee who specializes in the human side of change. She helps organizations stop waiting for people to “get on board” with change and gets them moving through the discomfort and into action.
