Mat Braddy was the CMO of Just eat during their meteoric rise across Europe from a small start up until their IPO. He worked in branding and marketing for several years before that and continues to consult with businesses today.
He provides some of his biggest marketing insights and key lessons in how to make your message and brand stand out. His leading metric for the company was always brand and he explains how to measure your brand and how to improve your brand.
Chronologically studying every world-changing event in order and how they build upon themselves up to today.
For lovers of history, science take a fun journey through the economics, politics, egos, evolutions and inventions that made society.
Advancing on the work of authors such as Yuval Noah Harari, Tim Urban, Jared Diamond, Bill Bryson and Will Durant. How to Change the World is a philosophical paradise for future thinkers.
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