Brendan McAdams is Co-founder of Expertscape, a global directory of medical experts,
And also Founder of Kiinetics.
Kiineticsis a specialty B2B sales coaching and consulting practice with an emphasis on sales strategy and techniques, marketing, customer success and relationship management.
Brendan has particular industry experience helping healthcare technology companies advance their sales success into health plan, ACO and health system markets.
Over the last 10+ years, Brendan has helped dozens of founders recognise, attack and overcome the very common challenges unique to early-stage startups:
Fear of rejection
Dealing with competing responsibilities
Handling proposals and customer negotiations
Managing the revenue expectations typical of an evolving product roadmap
Navigating the complexities of developing a repeatable (and standardized) implementation and successful onboarding process
Brendan has also written a book on sales fundamentals, SALES CRAFT, that outlines 50 fundamental sales skills, practices and ideas that every sales professional should consider as they work to improve their sales effectiveness.
Key Points of our Discussion
Why Founders “fear” the sales function
Key challenges for early stage startups
Narrowing your ICP before building out the product
The unique and powerful position of the Founder
The importance of a good system and process
Getting into the “expert mindset”
Learning to say “no” to a potential customer
Brendan’s sales accelerator program
To connect with, and learn more about Brendan you can find him here onLinkedInDiscover more about his offerings atKiinetics.com
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