Salespeople don't struggle because they lack tactics. They struggle because of the language they use—often without realizing what it reveals about how they're thinking.
In this episode, Art Sobczak shares 26 sales words and phrases he's banning in 2026. Not because they sound bad—but because they quietly lower status, create resistance, and sabotage confidence before the conversation ever begins.
You'll learn why phrases like "Sorry to bother you," "Just checking in," "Thoughts?" and "This is a cold call" don't just hurt response rates—they signal insecure thinking that prospects immediately pick up on.
This isn't about memorizing better scripts. It's about thinking, preparing, and showing up like a professional—so the language fixes itself.
What You'll Learn in This Episode
Why weak, apologetic sales language is a symptom—not the real problem
The hidden thinking behind permission-seeking and low-status phrases
How certain "best practices" actually trigger resistance
How to start eliminating language that no longer belongs in professional sales
Art groups the 26 banned words into clear categories, explains what each phrase reveals about your thinking, and shows how this language quietly holds salespeople back—often without them realizing it.
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