“I want people to have the financial freedom and independence and really steer the boat when it comes to their businesses, by understanding how to market themselves properly and share their stories.”
In this episode of The Entreprenista Podcast, Courtney sits down with creator, entrepreneur, and CEO Valeria Lipovetsky to discuss how she transformed a passion for storytelling into Valeria Inc., a media company generating more than $25 million in annual revenue.
Valeria shares the pivotal moment she decided to bet on herself, how her husband and co-founder Gary helped recognize the massive opportunity in creator-led media, and why protecting her creativity became the key to scaling her business. From hiring a CEO early to building long-term partnerships with brands like Dior and Paige Denim, she offers an inside look at the systems, mindset, and leadership required to grow beyond being "just an influencer."
What We Talked About:
Scaling and Structuring a Creative Business [5:55]
Navigating Challenges in Entrepreneurship [11:21]
Creating Value and Long-Term Partnerships [17:19]
The Dynamics of Co-Founding with a Partner [23:23]
Future Aspirations and Investments 29:26]
Connect with Valeria:@valerialipovetsky on Instagram
Valeria Lipovetsky on LinkedIn
Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
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