Amazon is turning up the heat in South Africa. Two years after launching its local marketplace, the e-commerce giant has officially rolled out Amazon Prime at a dramatically lower price, taking direct aim at Takealot. Global Prime chief Jamil Ghani explains why Amazon believes fast, free delivery, streaming, gaming and exclusive Prime Day deals can win over South African shoppers. He also reveals how Prime works, why it’s profitable, and what could be next for Amazon in the country.
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