Artificial intelligence (AI) is transforming how brands are built, but it's also making them easier to imitate. From voice cloning and deepfakes to synthetic endorsements and digital impersonation, the lines between authentic and artificial are becoming increasingly blurred.
In this episode of Brand & New, host Willard Knox speaks with Justin Pierce, Partner and Co-Chair of Intellectual Property at Venable LLP (USA), about how AI is reshaping brand protection. They explore why protecting a brand now extends well beyond trademarks, what organizations and individuals should be doing today to safeguard their identities, and how businesses can become "AI-ready" as technology and the legal landscape continue to evolve.
This episode of Brand & New is sponsored by Venable LLP.
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