Monday Meeting
Avsnitt

The Art of Staying Human on Social Media | Apr 8, 2026

Monday Meeting
Dela

In this open discussion episode, host Kendall Hotchkiss facilitates a conversation about social media strategy, platform algorithms, client acquisition, and staying authentically human in an AI-saturated landscape.


This episode covers:

  • Meaningful engagement over passive liking: Substantive comments beat emoji reactions for both algorithm visibility and real relationship-building. Setting a 20–30 minute timer prevents social media from becoming a time sink.
  • The four A's of social media posting: Motion Hatch's framework — Awareness, Attraction, Action, and Advocacy — structures content variety across promoting others, sharing process, availability callouts, and community engagement. Haley's free Social Media Guide is worth grabbing (link in the show notes)
  • AI for lead scraping, not content writing: Local AI agents can scan platforms for job posts and collaboration opportunities and surface them in a spreadsheet, saving hours of scrolling while keeping outreach personal.
  • Platform algorithms are not one-size-fits-all: LinkedIn penalizes over-posting, Twitter/X rewards volume, and YouTube Shorts audiences are distinct enough from long-form viewers that separate channels are recommended.
  • Know who you're actually marketing to: Most motion designers end up marketing to peers rather than clients. The content, tone, and platform should shift depending on which audience you're trying to reach.
  • Automate payment chasing: Invoicing platforms send automatic payment reminders and can escalate to legal language after repeated non-response — removing a major mental load for freelancers.
  • Show your face, or find a workaround: Imperfect, human content outperforms polished output right now. Camera-shy creators can use voiceover, carousels, B-roll, or animated photos to stay visible without going fully on-camera to boost engagement.
  • Beat posting paralysis with constraints: Time limits, daily challenges, and monthly content batching all help override perfectionism and keep the posting muscle active.

Upcoming Events/Schedule:

  • Game Night on Wednesday, April 29th

Visit MondayMeeting.org for this episode and other conversations from the motion design community!

SHOW NOTES:

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