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From Noise to Signal: How Leif Welch Tuned JamLoop for CTV Performance

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In this episode of The Sonic Truth, Leif Welch, CEO of JamLoop, joins the show to share his 25-year journey through ad tech and entrepreneurship. Leif walks through JamLoop’s evolution from an early marketplace for musicians into a modern connected TV (CTV) advertising platform built for performance and scale. The conversation explores why creativity remains central […]

The post From Noise to Signal: How Leif Welch Tuned JamLoop for CTV Performance appeared first on The Sonic Truth.

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