From 0 to 750k Streams PER DAY: How Free Syncs on TikTok Launched RAYE and Brent Faiyaz

J. Erving III is the CEO and co-founder of Human Re Sources, a music distribution and artist services company. J's company was acquired by Sony Music's The Orchard in 2020 for a multi-million deal. Human Re Sources and the team have helped artists like RAYE, Brent Faiyaz, Pink Sweat$, Baby Rose, Bren Joy, Damian Lillard, and more.Now that Sony Music owns Human Re Sources, J's role has shifted. He serves as the EVP of Creative Development at Sony Music and reports to the CEO, Rob Stringer. In this episode, J and Lennon discuss the success behind RAYE's "Escapism," how culture fuels Human Re Sources, and how labels have helped artists.Connect with Lennon:Website: https://www.lennoncihak.comInstagram: https://www.instagram.com/lennoncihak/TikTok: https://www.tiktok.com/@lennoncihakTwitter: https://twitter.com/LennonCihakLinkedIn: https://www.linkedin.com/in/lennoncihak/YouTube: https://www.youtube.com/c/LennonJeffreyGuest Request: https://goo.gl/forms/8zs61IYiIXMLjFpX2Connect with J. Erving III:Website: https://www.human-re-sources.com/Instagram: https://www.instagram.com/human.re.sources/Become a supporter of this podcast: https://www.spreaker.com/podcast/when-life-hands-you-lennons--4973415/support.