On this episode, Mark Kapczynski joins the show. He is co-founder of Kontrol Media and author of Everyone Sells: How to Influence Anyone, Anywhere, Anytime. In his new book, Mark draws on neuroscience, psychology, and decades of business experience to explain why selling is really about human behavior and communication, not being pushy or manipulative. Mark also discusses how AI is transforming the way we communicate—and why authentic human connection may be more valuable as a result. You can learn more by visiting https://kontrolmedia.com/everyone-sells-book. 

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