Tom Keller spec'd his first truck at 20 years old to haul watermelons off his family's farm. He'd drive a load to Indianapolis, not like the price, keep driving to Detroit, sell them, and set the cash on the kitchen table — then do it again the next morning.
That hustle became Keller Logistics Group: 350 trucks, four divisions, and $200 million in sales out of Defiance, Ohio.
In this episode, Jared Flinn sits down with Bryan Keller and Jonathan Wolfrum to unpack how a melon farmer's instinct for finding the next opportunity built a company that's survived every freight cycle since — including the recession that just leveled half the dry van market. They get into the speculative warehouse bets, walking away from General Motors, why they moved into bulk and ag freight, and what it actually takes to be named a Best Fleet to Drive For nine years running.
If you're a carrier, owner-operator, or fleet owner trying to figure out your next move, this one's full of plays you can run.
➡️ Hauling bulk or looking to grow your freight? Find loads and grow your operation at https://bulkloads.com?utm_source=YouTube&utm_medium=Video&utm_campaign=Keller_Podcast
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CHAPTERS
00:00 – Meeting Tom Keller
00:24 – The watermelon farm that started it all
01:22 – The Detroit melon run (cash on the kitchen table)
03:05 – From farm machinery to five trucks
04:10 – The thank-you card that landed Bryan the job
05:48 – "Bryan, we gotta be organized"
07:14 – Out-engineering the big carriers
08:58 – Scaling from 20 trucks and the warehouse gamble
12:39 – The 332,000 sq ft Dallas bet
15:04 – Walking away from General Motors
16:17 – The Campbell Soup phone call that changed everything
17:08 – Jonathan joins — 350 trucks today
20:48 – Faith, the prayer room, and "give to grow"
21:38 – Inside the Ignite Academy
25:29 – Why Keller moved into bulk and ag
29:54 – Farm roots run deep
32:12 – Breaking through growth plateaus with EOS
35:36 – Building a legacy, not a payday
36:39 – 9 years as a Best Fleet to Drive For
38:37 – The driver advisory board
42:53 – Closing thoughts
