https://page2pod.com - Local SEO for AI search: Andrew Shotland shares the experiments that moved Map Pack, Google AI, and ChatGPT visibility.
Andrew Shotland, founder and CEO of Local SEO Guide, has spent nearly 20 years doing local SEO for everyone from Walmart to single-location businesses. His short answer on what drives local visibility now is proximity, engagement, and reviews. In a Local Falcon study of roughly seven million local queries, a business's first 200 reviews did most of the ranking work across local packs, Google AI, and ChatGPT. After that point, additional reviews mainly expanded the radius where the business ranks.
Andrew also walks through the tests behind his thinking. He had people request driving directions to a business to see if map rankings moved. He recommends opening a legitimate second location instead of producing more content. He explains how review language maps to LLM conversation paths, which is where local SEO meets Answer Engine Optimization (AEO). And he describes a Reddit brand-mention test where AI visibility spiked, then disappeared as soon as the posting stopped.
๐ In This Episode
- Can driving-direction requests move Map Pack rankings?
- Why a legitimate second location can beat months of content work
- Local Services Ads (LSAs): service areas, lead quality, and rising CPCs
- Apple Maps ads: 25-character copy, images as copy, and tracking workarounds
- How many Google reviews do you need to rank?
- Review text, LLM conversation paths, and citation syndication
- The Reddit brand-mention experiment and AI visibility
A practitioner's look at which local SEO tactics hold up once AI systems are answering the "near me" question.
๐ Subscribe for new episodes with the practitioners actually doing the work โ https://www.youtube.com/@thepage2podcast922?sub_confirmation=1
๐ฌ How many reviews does the top-ranked business in your market have? Did reaching that number move your rankings? Tell us in the comments.
Follow Andrew Shotland
โ
Andrew Shotland / Local SEO Guide โ https://www.localseoguide.com
โ
Andrew Shotland on LinkedIn โ https://www.linkedin.com/in/localseoguide/
๐ ๏ธ Tools & Resources Mentioned
๐ Andrew's Apple Maps ads blog post โ https://www.localseoguide.com/everything-i-know-about-apple-maps-ads-so-far/
๐ Local SEO Guide Reddit study โ https://sitebulb.com/resources/guides/reddit-is-no-longer-just-a-nerd-forum-its-an-ai-visibility-lever/
๐ How Reviews Influence AI Overviews โ https://www.google.com/url?q=https://www.localseoguide.com/how-reviews-influence-ai-overviews-and-local-rankings/
๐ Yext Local Data Study โ https://www.localseoguide.com/yext-research-shares-a-few-billion-data-points-with-seos/
Sponsored by Moving Traffic Media a Full-Service AEO Agency โ https://www.movingtrafficmedia.com
Follow the Page 2 Podcast
โ
Page 2 Podcast on Youtube โ https://www.youtube.com/@thepage2podcast922
โ
Page 2 Podcast on Linkedin โ https://www.linkedin.com/company/page2podcast
โ
Page 2 Podcast on Facebook โ https://www.facebook.com/ThePage2Podcast/
โ
Page 2 Podcast on Instagram โ https://www.instagram.com/page2pod
โ
Page 2 Podcast on Tiktok โ https://www.tiktok.com/@jonleeclark
Follow Jon Clark
โ
Jon Clark on Twitter โ https://x.com/jonlclark
โ
Jon Clark on Linkedin โ https://www.linkedin.com/in/jonlclark
