https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with Aimee Jurenka, SEO and AI Visibility Strategist at Rickety Roo and founder of seo SUSTAINABLE, to unpack what SEO looks like as AI search, LLMs, and answer engines reshape brand discovery.
Aimee explains why modern SEO strategy is moving beyond traditional keyword targeting and toward topic entities, semantic associations, brand positioning, and what a company wants to be known for. She shares how marketers can measure brand visibility inside LLMs, why one-off prompt tracking can be misleading, and how SEOs can use competitor comparisons, branded queries, and content gaps to improve visibility across AI-driven search experiences.
🔍 In This Episode
• Why keyword research is becoming fuel for broader topic entity strategy
• How to think about what your brand wants to be known for in AI search
• The difference between what LLMs know about your brand and what they associate you with
• Why single-shot prompt tracking can create unreliable visibility data
• How branded search, mention rate, and competitive context help measure AI visibility
• The role of semantic triplets in clarifying brand identity and positioning
• Why side-by-side comparison content can outperform generic listicles
• How small businesses can learn from larger competitors without copying them
• What SEOs should understand about AI crawlers, bots, and technical accessibility
• How tools like ChatGPT, Gemini, Claude, Perplexity, NotebookLM, and Screaming Frog fit into AI visibility workflows
This episode is packed with practical insights for SEOs, content strategists, and marketers who want to build stronger brand visibility across both traditional search and emerging AI answer engines.
Subscribe to the Page 2 Podcast for more conversations with SEO leaders, AI search strategists, and digital marketing experts.
What do you think is the biggest shift in SEO right now: AI visibility, entity optimization, or brand authority? Drop your thoughts in the comments.
🛠️ Tools & Resources Mentioned
• Aimee Jurenka on LinkedIn
• Sitebulb article referenced in the episode
• Rickety Roo
• seo SUSTAINABLE
• John Mueller’s Q2 news mention
Sponsored by Moving Traffic Media
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