https://page2pod.com - Entity SEO finally has a number: Lidia Infante on tracking Google's confidence in your brand with the Knowledge Graph API.
Lidia Infante leads SEO and AI search at Pleo, following senior roles at SurveyMonkey, BigCommerce, and Sanity. She walks through the entity work most teams talk about but can't measure — querying the Google Knowledge Graph API for a confidence score, tracking that score in a Google Sheet, and using the movement to prove that third-party profile cleanup and consistent semantic triples actually changed something. That's the case for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) work you can defend in a budget meeting.
She also gets practical about the rest of the job: using LLMs to break a research library into individual tagged facts and place them inside existing content, correlating clicks on candidate brand terms against real signups to decide what your product should even be called, and why disagreeing with consensus may be the last cheap differentiator in a landscape full of AI-generated averages. Then the part nobody puts in a conference deck — legal approval layers, 16-market localization, and the business questions a growth leader has to answer before proposing any strategy at all.
🧩 In This Episode
- How do you track Google's confidence in your brand entity?
- The CORE framework: consistency, optimization, repetition, engagement
- Breaking research reports into tagged facts with Python and the Gemini API
- What should your product actually be called? Correlating brand terms to signups
- Why going against consensus still ranks when everything else is an average
- Getting content through legal without six-month lead times
- The questions a new growth leader should answer before proposing a strategy
A rare conversation that connects entity theory to the org chart, the legal queue, and the P&L that decide whether any of it ships.
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💬 Have you run your brand through the Knowledge Graph API yet? Tell us what came back — and which entity Google thinks you are.
Find Lidia
✅ Lidia Infante on LinkedIn → https://www.linkedin.com/in/lidiainfante/
✅ Lidia Infante on X → https://x.com/LidiaInfanteM
✅ Lidia Infante on Bluesky → https://bsky.app/profile/lidia-infante.com
✅ Lidia's website → https://www.lidia-infante.com/
✅ Lidia Infante on Youtube → https://www.youtube.com/@LidiaInfanteM/
✅ Lidia Infante on Instagram → https://www.instagram.com/lidiainfantem/
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🛠️ Tools & Resources Mentioned
- Lidia's Synthetic Research Pannel → https://www.linkedin.com/posts/lidiainfante_i-am-a-girl-with-a-claude-subscription-and-activity-7490867156474171392-xnRo/
- SEO and Brand Sitting in a Tree K-I-S-S-I-N-G → https://speakerdeck.com/lidiainfante/seo-and-brand-sitting-in-a-tree-k-i-s-s-i-n-g
