The Business Was Growing. We Were Dying.

🇺🇸 We’re taking the podcast on the road! We’re travelling around America as a family for the next two months and trying a whole new format while we’re away. Tell us in the comments: what do you want to see from us while we’re travelling? Behind the scenes, business, marriage, family, travel chaos? Let us know. Now, about this episode... Last year was one of our biggest years in business. It was also fucking exhausting. The business was growing, the opportunities were coming, but the way we were operating was no longer sustainable. So Hamish and I made a decision that felt completely counterintuitive: We slowed everything down. And it changed the way we run our business. In this episode, you'll learn: • How to spot the bottlenecks keeping your business dependent on YOU • Why slowing down can actually help you scale faster • How better systems can give you back your time and energy • What I had to change as a leader to trust my team and let go If your business is growing but you’re exhausted, doing too much or constantly thinking “it’s just easier if I do it myself”, this one is for you. Sometimes the next level isn’t doing more. It’s building a better way to do it. READY TO BUILD YOUR AUTHORITY, CONFIDENCE & PERSONAL BRAND? 📖 GET ERIKA'S BOOKS → Becoming Magnetic (Penguin Random House, 2025) → Confidence Feels Like Shit (2020) Available here: https://shop.thequeenofconfidence.com/collections/book Amazon, Barnes & Noble or any audio book app 📩 GROW YOUR FANBASE — Learn the timeless skill that turned my 1,000 followers into a 7 figure global business → https://courses.thequeenofconfidence.com/offers/TKhTxM3n/checkout ♟️ The Queen’s Table My high-level mentorship for women ready to step into leadership, visibility and legacy. → https://thequeenofconfidence.com/the-queens-table/ ✨ The Next Level Build your confidence, audience and income. → https://thequeenofconfidence.com/the-next-level/ 🎤 BOOK ERIKA TO SPEAK → For keynotes, corporate events, and women's leadership conferences in Australia and the USA: https://thequeenofconfidence.com/speaking/ 📲 FOLLOW ERIKA → Instagram: https://www.instagram.com/thequeenofconfidence/?hl=en → LinkedIn: https://www.linkedin.com/in/erika-cramer-queenconfidence/ → Website: https://thequeenofconfidence.com/about/ → TikTok: https://www.tiktok.com/@thequeenofconfidence 👑 LISTEN & SUBSCRIBE TO THE CONFIDENCE CHRONICLES → Spotify: https://open.spotify.com/show/2MUxtupRLNGB8cuNC9mwXI → Apple Podcasts: https://podcasts.apple.com/au/podcast/the-confidence-chronicles/id1439434022 → YouTube: https://www.youtube.com/playlist?list=PLWtf2VIsUYg-vkERa16r_VcFNz3Bt6kLI → All platforms: https://thequeenofconfidence.com/podcast/ 🙏🏽 ENJOYED THIS EPISODE? Please subscribe so you never miss one. It takes 30 seconds and it means everything to us! Chapters

00:00:00 The Business Was Growing. We Were Dying. What we changed before it broke us. 00:05:33 48 Speaking Events and Total Exhaustion 00:07:07 How Do We Scale Without Dying 00:09:05 Finding the Bottlenecks: ME 00:11:20 Slowing Down to Speed Up 00:17:09 Investigating Every Process: Why Do We Do It This Way? 00:21:17 The Breakthrough: From Overwhelmed to Calm and Organized 00:23:17 What Really Changed in the Business 00:23:37 Why We Chose Team Over Agencies 00:25:38 When Everything Started Working Again 00:44:04 Confidence Is Trusting Yourself When Everything Feels Wrong