In today's design-driven world, creativity is more important than ever before. If you're leading a creative team, Phil Cooke https://philcooke.com highlights five ways leaders can create a work culture where ideas flow and creatives thrive. Inspire and challenge your creative team and they'll do amazing things for your organization.
Phil Cooke, Ph.D. — Strategic Advisor | Cultural Influence & Crisis Leadership
Phil Cooke, Ph.D., is a strategic advisor to church, nonprofit, and media leaders navigating crisis, credibility, and cultural influence in a rapidly changing digital world. Founder of Cooke Media Group in Los Angeles and Nashville, he works with senior leadership teams globally to strengthen reputation and clarify mission. Author of "Church on Trial" and several other books on leadership and creativity, he has produced award winning media projects seen worldwide.
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**More About This Episode** Work Cultures: How to Build a Creative Team that Thrives
Build a creative team that does their best work! Here's Phil's five to make it happen:
1. Create stability. Creative people need stability to thrive. If they're worried about losing their job, financial problems, or excessive turnover, they'll never release their best ideas.
2. Be flexible. Be open to different hours or working conditions for your creative team. Give your team some flexibility and it will revolutionize their attitude.
3. Get them the tools they need. Don't hold your creatives back with outdated equipment. Think about it: The less time and energy they spend overcoming technical and equipment problems, the more time and energy they can spend on developing amazing ideas.
4. Understand the difference between organizational structure and communication structure. Hierarchy is important within your organization, but when it comes to communication, I recommend you throw the organizational structure out the window. Your creative team should be able to call anyone to ask questions and discuss ideas. Create a free-flowing communications system, and the ideas will grow.
5. Give them credit. A great creative culture allows everyone to be noticed for their accomplishments. Let them have credit for their ideas and they will do amazing things for your team!
Bonus: Don't be afraid to push creative people out of their comfort zone! While they probably won't admit it, creative people love deadlines because it gives them perspective on the project.
Read more about building a creative culture here: https://www.philcooke.com/ten-critical-keys-for-designing-a-creative-culture/
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⏰ Timecodes ⏰
00:00 Phil Cooke introduces the topic on the importance of building a creative culture.
01:04 1. Create stability in your organization.
01:28 2. Be flexible with your creatives.
02:04 3. Provide the right tools for your team to do their best work.
02:47 4. Understand the difference between organizational structure and communication structure.
04:13 5. Give credit where credit is due!
05:45 Don't be afraid to push creatives out of their comfort zone. Creative people love deadlines.
07:12 Building a creative culture in your nonprofit or ministry is important to allow brilliant ideas to happen.
