In this episode, I get into the nerdy but genuinely satisfying topic of lowering overhead and finding the best software deals for your business. I share how I keep my baseline overhead around £150 a month, plus variable costs for things like education and materials, and I walk through how tracking where your time actually goes each week can point you toward the parts of your business worth automating. I talk about the tools I rely on day to day, including 17hats for client bookings, agreements, invoicing and podcast guest scheduling, and Podia for hosting my courses and groups, and I explain how mapping your software needs against your customer's journey, from first contact through to booking and delivery, can help you figure out where automation actually serves you.
I also share some practical tips for getting better deals, like making the most of free trials, keeping an eye out for Black Friday offers even if I have mixed feelings about the day itself, asking around for affiliate links, and negotiating with providers when an introductory discount is about to end. My hope is that this episode gives you a useful starting point for thinking through your own systems with a bit more ease. And if you want to go deeper with me, my new Kind Business Community and Kind Marketing course launch in September, so get on my newsletter to hear when enrolment opens.
You can learn more about the Kind Business Community over here: https://pinkwellstudio.com/community/
and this is my recommendations page: https://pinkwellstudio.com/stuff-i-use-in-my-business/
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