In this episode, I’m joined by SEO specialist Clare Ashbrook for a really grounded and encouraging conversation about search engine optimisation, sustainable visibility, and helping the right people find your work online.
Clare shares how she moved from TV production into running a floral business in California, and how learning SEO helped her grow that business from scratch. We also talk about what SEO actually means for small creative businesses today, especially in a rapidly changing online landscape shaped by AI and shifting search habits.
This conversation explores:
what SEO really is and why it matters
how small businesses can improve their visibility online
the foundations of good SEO
creating content that feels human and authentic
SEO versus paid ads
sustainable marketing for creative businesses
AI, search behaviour, and the future of online visibility
building a business model around your strengths and capacity
One thing I especially loved about this conversation is how much we returned to the idea that good SEO is not about gaming the system, but that it is about clarity, connection, accessibility, and helping the right people find you.
Clare Ashbrook is an SEO strategist and content marketer, who can ensure that your small business gets found online. She specializes in local SEO, for businesses that have a specific physical location, or who serve customers locally, focusing on building long-term visibility that drives real results - without the overwhelm.
You are welcome to join my newsletter to hear about upcoming courses, join my free monthly spark sessions and receive the business guidance workbook over here: https://pinkwellstudio.com/free/
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