Tom Keith-Welsh is Client Partner for Healthcare and Life Sciences at Endava, and he has worked in almost every seat in this industry: regulatory affairs at Glaxo Wellcome, pharma sales for Merck, two pharma advertising agencies, marketing at an infection control software company, project management inside two NHS trusts, and then senior digital health and innovation roles at Merck and GSK.
He takes James through the whole route, and the stories are the point. A hijacked lorry full of cuddly toys for a children's growth hormone pen. A Nintendo Wii hacked into a mode-of-action demo for a haematology congress. The salt mine two miles from a hospital where paper records were kept for thirty years, and the one question that made most of the scanning project unnecessary: which of these pages do you actually read?
Then the harder conversation. James asks whether pharma, with the deepest pockets in healthcare, does enough to make digital health business models work. Tom's answer is no, and his reasoning is worth hearing if you are building anything you hope pharma will pay for. He explains the two year innovation cycle, why those teams keep getting cut, and the connected asthma inhaler that was shut down over the gap between 80p and five pound eighty.
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