Illustrations are exercises in summary. The ability to take goals, proposed feelings, and aspirations into something visual that can be universally understood across languages and cultures is very challenging… how do people do it?

Klaviyo designers Charlie Coombs, Gui Schmitt, and Sam Beachell take a look behind the scenes and talk about the process and challenges of creating illustrations for branding purposes. We also highlight some of our favorite pieces of branded illustrations done by other companies. Getting visual on a podcast is not easy, so make sure to refer to the links below!


Material Design / Google Illustrations •

Sno-Cone Klaviyo Shirt Illustrations •

Klaviyo 2020 Product Illustrations •

Hipmunk mascot •

Color theory •

✨ Recommendations ✨

Blush Design •

The Noun Project •

Foundation •

Communication Arts Magazine •

Field Notes •


Charlie Coombs - Senior Visual Designer

Gui Schmitt - Product Designer

Sam Beachell - Lead Designer II

Music credit: Christian Gentry, Muzak 1

Edited by: Aaron Goeglein

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