Selling upmarket isn't necessarily the “next level” every business owner needs to pursue. In this two part series, this episode explores how your chosen position in the market influences your business model, lead generation, customer experience, marketing metrics, and the kind of person you need to become to sustain that positioning.
Why You Should Listen
Learn how to choose your position in the market instead of automatically assuming that selling more upmarket is the “next level” every business owner needs to pursue.
Understand the identity shift behind selling premium offers and what you may need to stop doing, monetize, or say no to in order to become credible to more sophisticated buyers.
Build a bingeable public body of work that demonstrates the depth of your thinking and reduces perceived risk for prospects considering a premium investment.
Rethink how you measure your marketing when your best buyers may be silent lurkers who consume your content privately before making a significant buying decision.
If you want to sell more upmarket, this episode will help you rethink where you want to play in the market, who you need to become to credibly occupy that position, and how your messaging and marketing need to evolve to attract more discerning buyers.
Resources mentioned in this episode:
Previous Episode: Part 1 of this series— Go back and listen to part one if you missed the conversation about what six- and seven-figure business owners are investing in and how they make buying decisions.
For coaches and service providers building high-trust, high-ticket offers. Refine your messaging. Restructure your business model. Streamline your offers and client delivery.
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