Today's Behind the Brand episode is one I've been wanting to bring you for a while. I'm sitting down with Desiree Adams of Verve Event Co, someone I've had the privilege of coaching for six years now. And I need to tell you upfront, this episode is going to make you look at your own brand a little differently.
On this episode of The Power in Purpose Podcast:
[03:56]: The beginning of Verve Event Co
[08:53]: The story of Desiree's first wedding
[13:47]: What made the biggest difference in the growth of Verve Event Co
[20:07]: Behind the Verve Event Co marketing strategy
[33:53]: Working with a regular content creator
[36:28]: Why Desiree rebranded her wedding business
[39:30]: The inspiration behind Verve Event Co's new branding
[46:34]: What it means to have a Verve Event Co wedding
[50:13]: The evolution of the Planner's Edit podcast and coaching other wedding planners
[55:36]: What makes an iconic brand in 2026
Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola
GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com
JOIN ME INSIDE THE PLANNER'S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com
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