Roger Mitchell and Mark Oliver are joined by Davide Tesoro-Tess, the strategist who helped shape Sky Italy, to unpack the biggest media question of the moment: what happens when consolidation, separation and vertical integration all start happening at once? From Comcast and Sky to RTL, MFE and the future of free-to-air versus pay TV, they dig into why Europe’s broadcasters are rearranging themselves, whether the real prize is cost savings or advertising power, and which deals are bold strategy versus survival in a market that is changing fast. Brought to you by 54.

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