“Creativity” has become a buzzword – a tagline that brands and individuals deploy to describe how they approach business. But what do we mean when we use this word so freely, and what role can designers play within a business climate that already professes to be “creative”? In this episode of Where Next? Conversations with Map Project Office, host Oli Stratford is joined by Mitzi Okou, Jay Osgerby, Andu Masebo and Oskar Smolokowski to discuss how our understanding of creativity is shifting to become more collaborative.
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