When Aurora James was launching her luxury shoe line, Brother Vellies, she didn’t know that she’d eventually launch a non-profit and an equity fund dedicated to supporting black-owned businesses. But after the pandemic and Black Lives Matter protests of 2020 that’s what she did. Today, we talk to Aurora about how that’s going, and how she keeps her own company aligned with her values.


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The Cut

Aurora James Wants to Redefine Luxury and Build Black Wealth

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