One of the greatest privileges of hosting Seize the Yay for almost eight years is that so many of our guests aren't just someone I meet and interview once. I'm so lucky to have watched many of their stories unfold in real time and today's guest is one of those people - I'd go so far as to say she's been one of the most impactful people on my own pathyay.
I've known Bree Johnson for years had a front-row seat to so many of the chapters that have shaped her incredible life and career. From the early days of Willow & Blake, to the phenomenal rise of Frank Body into one of Australia's most iconic consumer brands, through the highs and inevitable challenges of entrepreneurship, and now motherhood, every conversation we've had has taught me something.
That's why I was so excited when she released her new book, From The Ground Up, alongside Co-Founder and another dear friend, Jess Hatzis . On the surface, it's a book about building brands, but after reading it I realised it's really a book about building a life. It's about making decisions with intention, backing yourself before anyone else does, and understanding that the choices you make every day quietly shape who you become.
Today, we'll absolutely trace Bree's journey, but I also wanted to use this conversation as a chance to tap into over 40 years of combined brand-building experience between Bree and her co-founder Jess. Think of this as a free strategy session for anyone building a business, a personal brand, or simply trying to create something people genuinely care about!!!
We talk about branding, ambition, success, motherhood, and why bigger isn't always better. I learnt so much from this conversation, and I know you will too.
Please enjoy this chat with the brilliant Bree Johnson.
Get the book HERE.
