On today’s episode, I’m joined by Colleen Forbes, founder of Lynchpin and, more recently, Baloo Talent, to discuss the biggest hiring mistakes creators make and how to build a team that can support long-term growth. We dive into who creators should hire first, why building a strong operational foundation is essential to scaling, and how to identify the right people to help grow your personal brand. Plus, she shares her experience working with creators like Corporate Natalie and Tori Dunlap, why hiring friends can sometimes create complicated business dynamics, and how to approach compensation, contractors, and full-time employees. We also talk about the importance of delegating, creating clear job descriptions, finding the right cultural and behavioral fit, and balancing entrepreneurship with motherhood while running two businesses. Whether you’re a content creator looking to grow your team, an entrepreneur building a business, or simply interested in the behind-the-scenes of the creator economy, this episode is packed with practical advice on hiring smarter and building a business that can scale. Enjoy!
Visit www.balootelent.com, www.thelinchpin.com, LinkedIn, or find them on Instagram (@balootalent, @thelinchpinco) to learn more about how they can help you hire for your team. Mention Dream Bigger and get 10% off your first search. If you want to follow Colleen’s journey building these businesses as a mom of three, she shares the BTS at @foundermomforbes.
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