In this episode, we talk to Jacob Warwick, who has a background working in marketing and startups in Silicon Valley for 10 years. His roster of clients is vast, including Director of Marketing positions for Xerox, and Under Armour.

 

We discussed:

  • Setting client expectations for reasonable results
  • Showing value to clients right away by tracking engagement metrics, setting benchmarks and goals
  • Educating clients during the discovery phase
  • The advantages you have as a marketer because you know your clients best, vs. a consultant who is coming in new. Be sure to put yourself directly in your customers' shoes by talking to them, rather than thinking you know what they want
  • Understanding what resources you have at your disposal to achieve the outcomes your clients desires

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