#7 - Luciana Farina "At the end of the day, it’s my choice"

Luciana Farina grew up in a little village in Italy where working at Louis Vuitton, Dior or Celine was not an obvious career choice.

She was in her 20s when she went to a recruitment agency asking for a job. That is how she got hired at her first fashion house at the HR department.

At the end of her contract, there was no available position for her. She was quite upset because she would have liked to continue her career in this field, since she had developed a form of attachment to the Maison over time.

But one day, the Head of Digital came to her and offered her a job. At first, Luciana couldn’t believe it, she did not know if she had what it took or if her skills would fit the job, etc. But her boss trusted her. “Luciana, I know you can be the right person” he said. That’s how she started her career in digital. Today she is International E-Commerce Director at Christian Dior Couture.

She felt very grateful there was someone looking at her in a different way than she was looking at herself. And now, she is trying to be a manager that is motivating each member of her team to do things that they didn’t know they could do.