The Story Behind Diplomatico Rum and How it Became a Global Brand 🥃

0:00 Intro, the pour & why Diplomático is a legacy brand

4:17 200 years of Venezuelan rum & going global (0 → 103)

10:09 The strategy: craft over budget & smart distribution

16:21 Community, hospitality & the people behind the brand

22:45 Cracking the US: sales, migration & the pandemic years

34:15 The Brown-Forman acquisition & keeping the soul

47:51 What's next: Café Diplomático & the go-to lineup

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