The summer selling season wraps up this weekend with Labor Day Monday, and one of the hottest segments of the summer has been hard sports drinks.
Brewbound editor Justin Kendall and senior reporter Zoe Licata dive into the fast-growing segment and how their views have shifted on it over the last year. They look at who is leading the segment now and new entrants looking to fast-follow, including Boston Beer Company.
The duo also recap several rounds of layoffs, including Sapporo USA's wind-down of the Stone Brewing-branded locations in Escondido, California; Mark Anthony's integration of the Finnish Long Drink and coming sales team cuts; and Diageo's ongoing $1.2 billion restructuring effort hitting its NYC headquarters.
Plus, Justin and Zoe discuss low-ABV beers (and Justin cracks Sierra Nevada's new Go-Two IPA) and Pabst's viral stolen beer marketing campaign.
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