“Build it and they will come” sounds confident until the project is finished and nobody comes. The Neighborhood Playbook, a placemaking guide built around testing what people actually respond to before making larger investments, turns 10 this year. Carlee Alm-LaBar revisits it with coauthor Joe Nickol of Yard & Company and Max Musicant of The Musicant Group, asking what a decade of use says about planning places through action instead of prediction. The tension between planning and doing remains: how much should a place decide up front, and how much should it discover through action?
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