Max Matsumoto and Sacha Weiss are the co-founders and creative minds behind Red Hook Football Club, one of the most exciting grassroots soccer teams in New York. With backgrounds spanning branding, marketing, design, and deep personal histories with the game, Max and Sacha have steered Red Hook FC from its humble beginnings to the upper echelons of semi-professional soccer. Their creative approach not only built a competitive club but also established a unique street style and community-centered identity, making them the ideal guests to break down the intersection of soccer, culture, and fashion.
In this episode, you'll learn, -How soccer jerseys have evolved from simple sportswear to major fashion and streetwear staples. -The creative process and cultural considerations behind designing a football club’s kit from scratch. -Why representing local community, history, and identity matters for both players and fans—on and off the pitch.
Timestamps: 00:00 Introduction: The Global Impact of Football Clubs 00:31 Soccer Jersey Culture and Style 02:30 Meet Red Hook FC's Creative Team 04:57 Soccer Jerseys in Street Style 07:54 Fashion Brand Collaborations in Soccer 10:54 Vintage Jersey Trends and Nostalgia 24:23 Designing Red Hook FC's Identity 47:56 The Meaning Behind the Jersey 52:57 Lightning Round: Fashion Philosophy 61:43 Conclusion and Contact Information
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