Donors Can't Find You. Here's How to Fix That.

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Search engines were never built with equity in mind. The organizations that show up first are the ones with money for ads, not necessarily the ones doing the most impactful work. For small and grassroots nonprofits, that means decades of good work can go unseen by the donors, program officers, and advisors who'd want to support it if they only knew it existed. It's clear the playing field was uneven long before AI entered the picture. But AI is also changing who gets found, and not always in the direction people assume. 

On this week's episode of The Small Nonprofit Podcast, host Maria Rio sits down with Brandolon Barnett, Chief Innovation and Philanthropy Officer at Giving Compass, to unpack why small nonprofits struggle to be discovered and what it actually takes for donors to find you in a AI-first digital landscape. Nonprofit leaders will walk away understanding why "just post more on social media" isn't the fix it used to be and what steps they can take instead without needing a tech team or a big budget.

• Connect with Brandolon on LinkedIn: https://www.linkedin.com/in/brandolon/
• Visit their website: https://givingcompass.org/ or https://gg.givingcompass.org/
• Learn more about how donors and funders find you in the age of AI: Free self-paced course here

Check out the What The Fundraising podcast here.

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