AI is everywhere right now, but most of the conversation sits at the extremes.
This episode looks at what actually happens when you try to use AI inside a real creative workflow.
Based on a year of daily use, this is a practical report on where AI genuinely saves time, where it actively damages creative momentum, and why judgement, process, and human oversight still matter more than efficiency.
“AI doesn’t fix incompetence. It amplifies it.” Carter Ferguson
QUOTES “ChatGPT is incredibly limited, but good enough at some things to create a misleading impression of greatness.” – Sam Altman “The model will confidently state things as if they were facts that are entirely made up.” – Sam Altman “A system that cannot reliably explain or justify its behaviour cannot be trusted.” – Judea Pearl “What computers cannot do is understand the meaning of what they manipulate.” – Joseph Weizenbaum “The danger isn’t that machines will start thinking like people. It’s that people will start thinking like machines.” – Jaron Lanier “The best way to predict the future is to invent it – not to automate yourself out of it.” – Alan Kay
This episode is sponsored by GBM Casting who have been supplying SAs to the screen and media industry throughout Scotland for over 20 years. We know our people and we know when they’ll fit for you. gbmcasting.co.uk
REFERENCES ChatGPT Claude Generative Pre-trained Transformers Context window AI hallucinations Willy’s Chocolate Experience Creative workflow automation
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