One day while working as a biologist, Aaron Chua Yu Xiang had a friend who presented him with a question: why not become a pescatarian? At first he was sold however the more he began to research, the more he realised the plethora of issues - bycatch, parasites, micro-plastics - associated with the fishing industry. As a result, Aaron founded Fisheroo, a cell-based fish startup focussing on cultivating freshwater products, in particular surimi. We chat with Aaron about the difference between growing unstructured versus structured cell-based products, micro-carriers, and his thoughts on vertical integration, plus more on Fisheroo's approach and the personal experience of the journey so far.

Blog: Cell-based Surimi

 

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