In today's episode I'm coming off Embodied Marketing Live and unpacking everything that's been on my mind since. I'm breaking down the exact messaging mistake I kept seeing in live coaching and hot seats, the one that's making your ideal customer work way too hard to understand why they should buy from you. I also get real about navigating a hard personal season while having one of my biggest launch months ever, and what let me show up fully in both. If you want to know how to sell what people actually want instead of what you think they need, this episode is for you.
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